Everything You Need to Know About Signage Permits and Regulations

Everything You Need to Know About Signage Permits and Regulations

When you’re opening a new business or updating your storefront, it’s easy to focus on the fun parts of signage. You start thinking about colors, fonts, lighting, and how your sign will grab attention. But before you can put up that eye-catching display, there’s something less exciting but just as important to take care of first: the signage permit.

No matter where your business is located, signage permits and regulations are a real part of the process. If you skip this step, you risk delays, fines, or even having to remove your sign completely. Taking the time to handle the paperwork early shows that your business is serious, professional, and ready to follow the rules that keep things running smoothly for everyone.

What Is a Signage Permit?

A signage permit is an official document issued by your local city or county that gives you permission to install a sign on your property or business. It is not just a formality. This permit confirms that your sign follows the rules set by your local government. These rules usually involve things like zoning laws, safety standards, and visual guidelines for the area.

For example, a business in a historic downtown district may face strict rules about the size, color, or lighting of their signs. A business in a shopping center might need approval from both the city and the property manager. Even digital signs or banners for short-term promotions may require a permit depending on your location.

The main goal of a signage permit is to make sure your sign fits into the space safely, legally, and in a way that supports the overall look of the community. Getting this permit before installation can help you avoid costly mistakes, construction delays, or fines. It also shows your customers and neighbors that your business is responsible and compliant with local laws.

Why Are Sign Permits Required?

Sign permits are not just red tape. They serve several important purposes that protect both the public and the appearance of your community. Local governments put these rules in place to make sure signage is safe, appropriate, and consistent with the area around it.

Safety

 Signs that are too large, poorly installed, or placed in the wrong location can become dangerous. High winds, unstable mounting, or electrical issues with illuminated signs can pose real risks to pedestrians, drivers, and your building. A permit helps ensure the sign has been designed and installed properly to prevent accidents.

Zoning Compliance

 Every property falls into a specific zoning category, and each zone has its own rules about what types of signs are allowed. This includes restrictions on size, placement, height, and lighting. A sign that works in a commercial area might not be allowed in a residential or historic district. The permitting process helps make sure your sign matches the zoning rules where your business is located.

Aesthetic Standards

 Cities and neighborhoods often have design guidelines to keep the visual environment consistent and appealing. This is especially common in downtown districts, shopping centers, or areas with historic value. A sign that is too flashy or completely out of sync with its surroundings can hurt the look and feel of the area. Permits ensure businesses contribute to a clean and cohesive community appearance.

Environmental Impact

 Some areas consider factors like light pollution, materials used, and energy efficiency. Signs that are too bright or that use outdated lighting technology can create unnecessary glare or waste electricity. Permits allow local governments to check for these issues and encourage more sustainable practices.

If you skip the sign permit process, you are putting your business at risk. You could face fines, be required to take down your sign, or deal with costly delays in opening. In some cases, you may even have to redesign the sign entirely. Getting a permit upfront may take a little extra time, but it protects your investment and helps you avoid problems down the line.

Types of Signs That May Require Permits

The types of signs that require a permit can vary depending on where your business is located. Each city, county, or district sets its own rules. However, there are several types of signage that commonly require approval before installation.

Wall-Mounted Signs

 These are some of the most common signs used by businesses. They attach directly to the building's exterior and are typically located above doors, windows, or along the roofline. Most cities require a permit for these, especially if the sign is large or includes lighting.

Monument Signs

 Monument signs are low, freestanding signs placed near the street or entrance of a business. They often include a base made of stone, brick, or another durable material. Because they are highly visible and often placed close to public walkways or roads, permits are almost always required.

Pole Signs

 Pole signs are elevated on a single post or support structure and are usually found near highways or large parking lots. These signs are tall and highly noticeable, which makes them effective for attracting attention but also subject to strict regulations due to safety and visibility concerns.

Window Graphics

 Decals, lettering, or full window wraps that promote your brand or display store hours may require approval, especially if they cover a large portion of the window or include lighting elements.

Banners

 Temporary banners promoting sales, events, or grand openings often need permits too, particularly if they will be up for longer than a few days or weeks. Some cities set time limits on how long banners can be displayed and how often they can be used.

Temporary Signs

 These include signs like "coming soon," "under construction," or short-term promotional signs. Even though they are not permanent, many local governments still regulate their use to avoid clutter and maintain a clean streetscape.

Illuminated or Digital Signs

 Any sign that lights up, flashes, or uses electronic messaging is almost always subject to strict permit requirements. These types of signs can affect traffic visibility, contribute to light pollution, and often require electrical inspections.

Even small changes to an existing sign may trigger the need for a new permit. For example, if you repaint the sign, change the lighting, or update the logo, your local building department may want to review the changes before you reinstall or update the signage.

To avoid issues, always check with your city or county before putting up, modifying, or replacing any sign. A quick phone call or email can save you the hassle of fines, delays, or having to redo your sign entirely.

What You’ll Need to Apply

While each city or county has its own process, here’s a common list of what’s typically required:

• A completed application form

• Site plan and sign renderings

• Dimensions, materials, and installation details

• Structural engineering specs (for larger or elevated signs)

• Proof of property ownership or written landlord approval

• Permit fee (varies by location)

If you’re unsure what your city requires, contact your local planning or building department—or better yet, work with a professional signage company that handles the permitting for you.

How Long Does It Take?

Permit approval can take anywhere from a few days to several weeks depending on:

• The complexity of the sign

• The responsiveness of the local permitting office

• Whether you need special zoning approvals or variances

Starting early is key. Don’t wait until your sign is ready to install—begin the permitting process as soon as your design is finalized.

Pro Tips to Avoid Permit Pitfalls

1. Check regulations before designing your sign. Don’t fall in love with a concept that’s not legal in your area.

2. Know your zoning. What’s allowed in a retail center may not fly in a historic district.

3. Use a licensed installer. Some areas require that your sign be installed by a certified professional.

4. Plan for inspections. You may need a post-installation inspection to officially close the permit.

   
   

Your sign is one of your most powerful marketing tools—but it also represents your business to the city you operate in. Playing by the rules from the beginning ensures a smooth install and a sign that stands tall (literally and legally).

If the signage permitting process feels overwhelming, you’re not alone. Our team is here to help with everything from design to installation—and yes, even the dreaded paperwork.